Buckwheat Crunchy Bites
蕎麥脆果菓
CL.—Guantian Farmers’ Association
AD.—Yu-Shu Chien
C.—Yu-Han Lo
I.—Yu-Hsin Chan
D.—Yu-Hsin Chan, Yu-Shu Chien
P.—Lee-Juan Show, Steve Tsai
蕎麥脆果菓
CL.—Guantian Farmers’ Association
AD.—Yu-Shu Chien
C.—Yu-Han Lo
I.—Yu-Hsin Chan
D.—Yu-Hsin Chan, Yu-Shu Chien
P.—Lee-Juan Show, Steve Tsai
Guantian Farmers' Association has been planting buckwheat for three years and continues to encourage farmers to grow buckwheat, which not only conserves water, but also avoids the need for pesticides, thus the best practice of being environmentally friendly. In recent years, the government has been advocating the Green Environmental Payment Program and the Big Granary Program together to fully promote the cultivation of mixed grains, help set up the production area, push forward the certification system of traceable agricultural products, and actively conduct the marketing of mixed grains, activities of food and agricultural education and the development of diversified processed products.
The packaging design is mainly created with ecological imagery, incorporating the ecology and harvest scenery, which symbolizes the return to natural farming methods and demonstrates the local story in an eco-friendly manner. Meanwhile, through physical pictures, the crunchy texture of the product is visualized, allowing consumers to sense the warmth and the purity of nature while enjoying the delicious taste.
“Buckwheat Crunchy Bites”, with a refreshed look, has become an integral part of daily life and the new level of energy into the Association. It calls on consumers to pay attention to local agriculture, cherish the land, and support the sustainable development of agriculture.
台南市官田區農會耕耘蕎麥產業已有三年，推動農友種植蕎麥，不僅有助於節約用水，其栽培期間也無需施用農藥，展現出對環境友善的最佳實踐。近年政府推動綠色環境給付計畫結合大糧倉計畫，全面推廣雜糧種植，輔導建置國產蕎麥集團產區，推動產銷履歷驗證，並積極進行雜糧行銷、食農教育活動及多元加工產品的開發。
包裝設計以生態意象為主軸，將產品融入當地自然生態與豐收景致，象徵回歸自然的耕作方式，展現純天然、無添加的生產環境，以友善環境的態度傳遞在地故事。同時，透過實體圖片，直觀呈現產品的酥脆口感，讓消費者在享用美味的同時，感受土地的溫度與自然的純粹。
「蕎麥脆果菓」以嶄新的姿態亮相，不僅融入日常生活，更為官田農會注入新活力。它引領消費者關注在地農業，珍惜這片土地，共同支持農業永續發展。
The packaging design is mainly created with ecological imagery, incorporating the ecology and harvest scenery, which symbolizes the return to natural farming methods and demonstrates the local story in an eco-friendly manner. Meanwhile, through physical pictures, the crunchy texture of the product is visualized, allowing consumers to sense the warmth and the purity of nature while enjoying the delicious taste.
“Buckwheat Crunchy Bites”, with a refreshed look, has become an integral part of daily life and the new level of energy into the Association. It calls on consumers to pay attention to local agriculture, cherish the land, and support the sustainable development of agriculture.
台南市官田區農會耕耘蕎麥產業已有三年，推動農友種植蕎麥，不僅有助於節約用水，其栽培期間也無需施用農藥，展現出對環境友善的最佳實踐。近年政府推動綠色環境給付計畫結合大糧倉計畫，全面推廣雜糧種植，輔導建置國產蕎麥集團產區，推動產銷履歷驗證，並積極進行雜糧行銷、食農教育活動及多元加工產品的開發。
包裝設計以生態意象為主軸，將產品融入當地自然生態與豐收景致，象徵回歸自然的耕作方式，展現純天然、無添加的生產環境，以友善環境的態度傳遞在地故事。同時，透過實體圖片，直觀呈現產品的酥脆口感，讓消費者在享用美味的同時，感受土地的溫度與自然的純粹。
「蕎麥脆果菓」以嶄新的姿態亮相，不僅融入日常生活，更為官田農會注入新活力。它引領消費者關注在地農業，珍惜這片土地，共同支持農業永續發展。
