Meat with Pickled Cabbage Hot pot
酸菜白肉鍋
CL.—Guantian Farmers’ Association
AD.—Yu-Shu Chien
C.—Yu-Han Lo
I.—Yu-Hsin Chan
D.—Yu-Hsin Chan, Yu-Shu Chien
P.—Lee-Juan Show
酸菜白肉鍋
CL.—Guantian Farmers’ Association
AD.—Yu-Shu Chien
C.—Yu-Han Lo
I.—Yu-Hsin Chan
D.—Yu-Hsin Chan, Yu-Shu Chien
P.—Lee-Juan Show
In the wave of globalization, it has become easier for us to acquire products from around the world, but this has also made many people neglect the value of the land surrounding them. To support local young farmers, it is our call to take care of and cherish the agricultural ecosystem again, which is not only a commitment to ecological sustainability, but a return to the culture and emotions of the land.
Using hand-drawn illustrations, hand-written fonts and sustainable personalization to strengthen the emotional connection between the product and the land, the packaging also considers the possibility of being displayed, designing two visual directions to improve the density of integration and reduce the use of space, and thus increase usage efficiency and reduce carbon emissions.
Each and every detail reflects the brand value of Guantian Farmers' Association. We hope that more and more people will engage in this effort to treasure the land, and support and recognize local agriculture.
在全球化的浪潮下，我們越來越容易取得來自世界各地的產品，但這也讓許多人忽視了身邊土地的價值。支持在地青農、再次關懷並珍惜本土農業生態是我們的使命，這不僅是對生態永續的承諾，更是一種對文化與土地情感的回歸。
包裝通過手繪插畫、手寫字體與永續色彩的個性化元素，強化產品與土地情感連結，另外考量在通路上被擺放陳列的可能性，設計兩種方向視覺，提高收整的密度和縮小使用空間，進而增加使用效率，減少碳排。
每個細節都反應了台南市官田區農會品牌價值，期望更多人參與這場珍惜土地、支持認同在地農業。
Using hand-drawn illustrations, hand-written fonts and sustainable personalization to strengthen the emotional connection between the product and the land, the packaging also considers the possibility of being displayed, designing two visual directions to improve the density of integration and reduce the use of space, and thus increase usage efficiency and reduce carbon emissions.
Each and every detail reflects the brand value of Guantian Farmers' Association. We hope that more and more people will engage in this effort to treasure the land, and support and recognize local agriculture.
在全球化的浪潮下，我們越來越容易取得來自世界各地的產品，但這也讓許多人忽視了身邊土地的價值。支持在地青農、再次關懷並珍惜本土農業生態是我們的使命，這不僅是對生態永續的承諾，更是一種對文化與土地情感的回歸。
包裝通過手繪插畫、手寫字體與永續色彩的個性化元素，強化產品與土地情感連結，另外考量在通路上被擺放陳列的可能性，設計兩種方向視覺，提高收整的密度和縮小使用空間，進而增加使用效率，減少碳排。
每個細節都反應了台南市官田區農會品牌價值，期望更多人參與這場珍惜土地、支持認同在地農業。
