Research Report on the Key Factors for the Sustainable Development of Commercial Districts
商圈持續發展關鍵要素研究報告
CL.—Taiwan Design Research Institute
AD.—Yu-Shu Chien
C.—Taiwan Design Research Institute
I.—Yu-Hsin Chan
D.—Jian-Yu Wang
P.—Final_Final
商圈持續發展關鍵要素研究報告
CL.—Taiwan Design Research Institute
AD.—Yu-Shu Chien
C.—Taiwan Design Research Institute
I.—Yu-Hsin Chan
D.—Jian-Yu Wang
P.—Final_Final
The development of commercial districts in Taiwan has progressed through several stages, including image enhancement, environmental improvement, brand building, and digital transformation. As tourism patterns, demographics, and consumer behaviors continue to evolve, commercial districts have become important places that embody local culture, social networks, and urban governance. Establishing effective long-term governance mechanisms has therefore emerged as a critical issue.
Focusing on the key factors for the sustainable development of commercial districts, this report employs in-depth interviews, focus groups, and grounded theory analysis to construct a cyclical framework for their continued development. It identifies twelve key factors, together with corresponding strategies for governance, design, and collaboration. The report further categorizes commercial districts into four types and examines their respective development characteristics and challenges, providing an important reference for government agencies and advisory organizations in promoting sustainable operations, allocating resources, and evaluating commercial district policies.
臺灣商圈發展歷經形象營造、環境改善、品牌建構與數位轉型等階段，隨著觀光、人口與消費模式改變，商圈已成為承載地方文化、社會網絡與城市治理的重要場域，如何建立長期治理機制成為關鍵課題。
本報告以「商圈持續發展關鍵要素」為核心，透過深度訪談、焦點團體與紮根理論分析，建構商圈持續發展循環架構，歸納十二項關鍵要素與治理、設計及協作策略。並進一步整理四類商圈的發展特徵與課題，作為政府與輔導單位推動商圈永續經營、資源配置與政策評估的重要參考。
Focusing on the key factors for the sustainable development of commercial districts, this report employs in-depth interviews, focus groups, and grounded theory analysis to construct a cyclical framework for their continued development. It identifies twelve key factors, together with corresponding strategies for governance, design, and collaboration. The report further categorizes commercial districts into four types and examines their respective development characteristics and challenges, providing an important reference for government agencies and advisory organizations in promoting sustainable operations, allocating resources, and evaluating commercial district policies.
臺灣商圈發展歷經形象營造、環境改善、品牌建構與數位轉型等階段，隨著觀光、人口與消費模式改變，商圈已成為承載地方文化、社會網絡與城市治理的重要場域，如何建立長期治理機制成為關鍵課題。
本報告以「商圈持續發展關鍵要素」為核心，透過深度訪談、焦點團體與紮根理論分析，建構商圈持續發展循環架構，歸納十二項關鍵要素與治理、設計及協作策略。並進一步整理四類商圈的發展特徵與課題，作為政府與輔導單位推動商圈永續經營、資源配置與政策評估的重要參考。
