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Roots Original Apricot Kernel Drink
原味杏仁飲


CL.—Roots of Quality Foods
AD.—Yu-Shu Chien
C.—Renee
I.—Hsin-Ying Lee, Joy Wu
D.—Yu-Shu Chien
P.—Cheng-Rung Tsai
The idea behind the brand comes from my mother, who often wakes up early to grind apricot kernelsinto a pulp before adding water and sugar to brew some delicious apricot kernels tea, giving the entire family a happy and nutritious breakfast time. We think that it would be a wonderful thing if we could bring such happiness to every family, and from this, Roots of Quality Foods Apricot Kernel drink was born.

To us, food is more than a simple necessity. It embodies joy, strengthens social and family bonds, tells stories, and continues tradition. What's more, a healthy diet can make your life better. Apricot kernel drink is a perfect embodiment of that, and is the origin of Roots of Quality Foods.

The visual design of the packaging utilizes the transformation of characters to create the appearance of apricot kernels.

Apricot kernels are the seeds of the apricot tree and are also a very representative and classic ingredient in the Chinese diet. However, they are often mistaken for the same plant as the American almond. Therefore, we hope to use apricots to show everyone the appearance of traditional Chinese apricot kernels, and allow everyone to relive this forgotten precious ingredient.

In a world full of chaos, we hope that one will be able to enjoy comfort and peace after tasting Roots of Quality Foods Apricot Kernel drink.

While striving for a better life, we must also remember to cherish our planet. The Roots of Quality Foods focuses on creating eco-friendly packaging. We retained most of the original coloring from the pulp used in our paper packaging to reduce the use of printing ink. Besides, most of the paper packaging is made from wood pulp that has obtained FSC (Forest Stewardship Council) certified recycled wood, as opposed to pulp that is harvested from old-growth (virgin) forests, which effectively reduces carbon dioxide emissions by 28%. Healthy for You, Healthier for the Planet!

品牌的初衷,來自創辦人母親經常早起把杏仁以石磨磿成漿,加入水和糖一起熬煮成美味的杏仁茶,為全家人迎來幸福且營養滿分的早餐時光。我們在想,如果能夠把這份幸福帶給每個家庭必定是非常美好的事,優源好食杏仁奶於是誕生。

對我們來說,食物不僅僅是簡單的生活必需品。它體現了快樂、鞏固了社會和家庭關係、講述了故事並傳承了傳統。更重要的是,健康的飲食可以讓生活更美好。杏仁奶是一個完美的例子,也是優源好食的起源。

包裝的視覺設計,透過角色的轉化去呈現杏核仁的樣貌。

杏核仁是是杏樹的種子,也是中華飲食上極具代表性的經典食材,然而卻經常被誤以為跟美國扁桃杏仁是同一種植物。因此,我們希望可以藉由杏仔帶大家認識中華傳統杏核仁的外觀,也讓大家重溫這份被淡忘的珍貴食材。

世界紛紛擾擾,希望大家在品嚐優源好食杏仁奶後,可以像杏仔般舒服自在地徜徉在杏仁奶裡,享受片刻的純淨。

在追求美好生活的同時,也要記得愛護我們所居住的地球。優源好食更著重於打造友善環境的包裝,我們保留了大面積的紙漿純白原色,減少印刷油墨的使用。紙包材大部分由獲得FSC認證再生木材的木漿製成,而非從原始森林肆意砍伐得來的紙漿,有效降低28%的二氧化碳排放量。


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