Water Chestnut Buckwheat Cake
菱蕎酥
CL.—Guantian Farmers’ Association & CHIMEI
AD.—Yu-Shu Chien
I.—Li-Chi Chiu
D.—Yu-Hsin Chan
P.—Hsiu Leejuan
菱蕎酥
CL.—Guantian Farmers’ Association & CHIMEI
AD.—Yu-Shu Chien
I.—Li-Chi Chiu
D.—Yu-Hsin Chan
P.—Hsiu Leejuan
This Mid-Autumn gift box draws inspiration from the natural wetlands and the spirit of the season, combining Guantian’s unique ecological produce to convey a message of harvest and renewal through visual storytelling.
The primary color, a warm golden color inspired by the autumn sun, symbolizes ripeness and vitality, reflecting the nurturing energy of the land. On the left, the moon rabbit leaps gracefully among the buckwheat leaves, evoking gentle Mid-Autumn imagery; on the right, the pheasant-tailed jacana watches over the water chestnut fields, representing the continuity of life and the flourishing of the wetlands. At the center, the composition forms an egg-like shape — a symbol of new life and, metaphorically, the creative harmony between the two featured ingredients: buckwheat and water chestnut.
The overall design not only reflects the Guantian Farmers’ Association’s commitment to agricultural innovation but also reinterprets the Mid-Autumn spirit of reunion and gratitude through a contemporary visual language. It invites people to savor the beauty of nature’s cycles and the joy of the harvest beneath the glow of the full moon.
本次中秋禮盒以自然濕地與節令意象為核心，結合官田特有的生態農產，透過視覺設計傳遞豐收與新生的節慶祝福。
主色取自秋陽的金黃，象徵溫暖成熟，映照出土地孕育的能量。左側的月兔在蕎麥葉間跳躍，呼應中秋的溫柔想像；右側的水雉則守護著菱角田，象徵生命延續與濕地的繁盛。兩者在畫面中央交會，形成一個蛋形構圖，寓意新生命的誕生，也象徵著禮盒中「蕎麥」與「菱角」兩種食材融合後的創新滋味。
整體設計不僅展現官田區農會推動地方農業創新的精神，也以當代視覺語言重新詮釋中秋的團圓與祝福，邀請消費者在賞月品味間，感受自然循環的美好喜悅。
The primary color, a warm golden color inspired by the autumn sun, symbolizes ripeness and vitality, reflecting the nurturing energy of the land. On the left, the moon rabbit leaps gracefully among the buckwheat leaves, evoking gentle Mid-Autumn imagery; on the right, the pheasant-tailed jacana watches over the water chestnut fields, representing the continuity of life and the flourishing of the wetlands. At the center, the composition forms an egg-like shape — a symbol of new life and, metaphorically, the creative harmony between the two featured ingredients: buckwheat and water chestnut.
The overall design not only reflects the Guantian Farmers’ Association’s commitment to agricultural innovation but also reinterprets the Mid-Autumn spirit of reunion and gratitude through a contemporary visual language. It invites people to savor the beauty of nature’s cycles and the joy of the harvest beneath the glow of the full moon.
本次中秋禮盒以自然濕地與節令意象為核心，結合官田特有的生態農產，透過視覺設計傳遞豐收與新生的節慶祝福。
主色取自秋陽的金黃，象徵溫暖成熟，映照出土地孕育的能量。左側的月兔在蕎麥葉間跳躍，呼應中秋的溫柔想像；右側的水雉則守護著菱角田，象徵生命延續與濕地的繁盛。兩者在畫面中央交會，形成一個蛋形構圖，寓意新生命的誕生，也象徵著禮盒中「蕎麥」與「菱角」兩種食材融合後的創新滋味。
整體設計不僅展現官田區農會推動地方農業創新的精神，也以當代視覺語言重新詮釋中秋的團圓與祝福，邀請消費者在賞月品味間，感受自然循環的美好喜悅。
