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	<title>品牌形象設計公司 &#124; 包裝設計・ESG報告書 &#124; asight 爾賽設計</title>
	<link>https://asight.com.tw</link>
	<description>品牌形象設計公司 &#124; 包裝設計・ESG報告書 &#124; asight 爾賽設計</description>
	<pubDate>Tue, 14 Jul 2026 03:47:08 +0000</pubDate>
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		<title>Main</title>
				
		<link>https://asight.com.tw/Main</link>

		<pubDate>Tue, 06 Jun 2023 03:53:05 +0000</pubDate>

		<dc:creator>品牌形象設計公司 &#124; 包裝設計・ESG報告書 &#124; asight 爾賽設計</dc:creator>

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A sight for sore eyes.

 




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		<title>Research Report on the Key Factors for the Sustainable Development of Commercial Districts</title>
				
		<link>https://asight.com.tw/Research-Report-on-the-Key-Factors-for-the-Sustainable-Development-of</link>

		<pubDate>Tue, 14 Jul 2026 03:47:08 +0000</pubDate>

		<dc:creator>品牌形象設計公司 &#124; 包裝設計・ESG報告書 &#124; asight 爾賽設計</dc:creator>

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	Research Report on the Key Factors for the Sustainable Development of Commercial Districts 
商圈持續發展關鍵要素研究報告



CL.—Taiwan Design Research Institute
AD.—Yu-Shu Chien
C.—Taiwan Design Research Institute
I.—Yu-Hsin Chan
D.—Jian-Yu WangP.—Final_Final

	The development of commercial districts in Taiwan has progressed through several stages, including image enhancement, environmental improvement, brand building, and digital transformation. As tourism patterns, demographics, and consumer behaviors continue to evolve, commercial districts have become important places that embody local culture, social networks, and urban governance. Establishing effective long-term governance mechanisms has therefore emerged as a critical issue.

Focusing on the key factors for the sustainable development of commercial districts, this report employs in-depth interviews, focus groups, and grounded theory analysis to construct a cyclical framework for their continued development. It identifies twelve key factors, together with corresponding strategies for governance, design, and collaboration. The report further categorizes commercial districts into four types and examines their respective development characteristics and challenges, providing an important reference for government agencies and advisory organizations in promoting sustainable operations, allocating resources, and evaluating commercial district policies.
臺灣商圈發展歷經形象營造、環境改善、品牌建構與數位轉型等階段，隨著觀光、人口與消費模式改變，商圈已成為承載地方文化、社會網絡與城市治理的重要場域，如何建立長期治理機制成為關鍵課題。
本報告以「商圈持續發展關鍵要素」為核心，透過深度訪談、焦點團體與紮根理論分析，建構商圈持續發展循環架構，歸納十二項關鍵要素與治理、設計及協作策略。並進一步整理四類商圈的發展特徵與課題，作為政府與輔導單位推動商圈永續經營、資源配置與政策評估的重要參考。





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		<title>Apricot Kernel Drinks</title>
				
		<link>https://asight.com.tw/Apricot-Kernel-Drinks</link>

		<pubDate>Tue, 26 May 2026 03:25:11 +0000</pubDate>

		<dc:creator>品牌形象設計公司 &#124; 包裝設計・ESG報告書 &#124; asight 爾賽設計</dc:creator>

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	Apricot Kernel Drinks
杏仁飲系列包裝



CL.—Roots of Quality FoodsAD.—Yu-Shu ChienC.—Andy Yeh
I.—Yu-Hsin Chan
D.—Chun-Ta Chu
P.—Hsiu Leejuan


	The new large-capacity design reflects Roots of Quality Foods’ commitment to family sharing and sustainable reduction. By insisting on whole-grain grinding, it concentrates complete and diverse plant-based nutrition into every bottle.Beneath its minimalist packaging aesthetic lies a sincere wish: that after every sip, you may regain your vitality and face what lies ahead with grace. While pursuing a better life, you can also embrace the purest version of yourself.全新的大容量設計，體現出優源好食對家庭共享與減量永續的追求。堅持原粒研磨，將完整、多元的植物營養濃縮在每一瓶中。

在極簡的包裝美學下，包裹著一顆希望你喝完後能重拾活力、優雅地面對眼前事物的真心。在追求美好生活的同時，亦能擁抱最純粹的自己。



&#60;img width="2100" height="1400" width_o="2100" height_o="1400" data-src="https://freight.cargo.site/t/original/i/9b13bb45b8b85956e069f591de0f67c72e29f6f18def7c306dc0feadbbf30578/20260520-023.jpg" data-mid="248748136" border="0" alt="杏仁飲 包裝設計 優源好食" data-caption="杏仁飲 包裝設計 優源好食" src="https://freight.cargo.site/w/1000/i/9b13bb45b8b85956e069f591de0f67c72e29f6f18def7c306dc0feadbbf30578/20260520-023.jpg" /&#62;&#60;img width="2100" height="1400" width_o="2100" height_o="1400" data-src="https://freight.cargo.site/t/original/i/ce01cb2e279995e0de0a80dc84dab8cc20cb6e2660937f388341dc3d94a6a522/20260520-029.jpg" data-mid="248748138" border="0" alt="杏仁飲咖啡大師 包裝設計 優源好食" data-caption="杏仁飲咖啡大師 包裝設計 優源好食" src="https://freight.cargo.site/w/1000/i/ce01cb2e279995e0de0a80dc84dab8cc20cb6e2660937f388341dc3d94a6a522/20260520-029.jpg" /&#62;&#60;img width="2100" height="1400" width_o="2100" height_o="1400" data-src="https://freight.cargo.site/t/original/i/38fe3eca6a53b6cb1ec496ce06faba690c4df8702cca79463c5c256e54e295cb/20260520-033.jpg" data-mid="248748139" border="0" alt="杏仁飲原味 包裝設計 優源好食" data-caption="杏仁飲原味 包裝設計 優源好食" src="https://freight.cargo.site/w/1000/i/38fe3eca6a53b6cb1ec496ce06faba690c4df8702cca79463c5c256e54e295cb/20260520-033.jpg" /&#62;&#60;img width="2100" height="1400" width_o="2100" height_o="1400" data-src="https://freight.cargo.site/t/original/i/34ef1d8c3331f56c830797abfbf51454615d239dc01b6f34316ea65f7855ecfa/20260520-037.jpg" data-mid="248748140" border="0" alt="杏仁飲芝麻風味 包裝設計 優源好食" data-caption="杏仁飲芝麻風味 包裝設計 優源好食" src="https://freight.cargo.site/w/1000/i/34ef1d8c3331f56c830797abfbf51454615d239dc01b6f34316ea65f7855ecfa/20260520-037.jpg" /&#62;&#60;img width="2100" height="1400" width_o="2100" height_o="1400" data-src="https://freight.cargo.site/t/original/i/25b0df7bb7e74e285c17bd5cb661ffbac773e6a508e946f18041374a0179cbc1/20260520-047.jpg" data-mid="248748141" border="0"  src="https://freight.cargo.site/w/1000/i/25b0df7bb7e74e285c17bd5cb661ffbac773e6a508e946f18041374a0179cbc1/20260520-047.jpg" /&#62;</description>
		
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		<title>2024 CHP Sustainability Report</title>
				
		<link>https://asight.com.tw/2024-CHP-Sustainability-Report</link>

		<pubDate>Sat, 23 May 2026 11:51:21 +0000</pubDate>

		<dc:creator>品牌形象設計公司 &#124; 包裝設計・ESG報告書 &#124; asight 爾賽設計</dc:creator>

		<guid isPermaLink="true">https://asight.com.tw/2024-CHP-Sustainability-Report</guid>

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	2024 CHP Sustainability Report 
2024 中華紙漿永續報告書



CL.—Chung Hwa Pulp CorporationAD.—Yu-Shu Chien
C.—Chung Hwa Pulp Corporation
I.—Hanna Chen
D.—Jui-Yu Hsiao
P.—Hsiu Leejuan
	This is the 11th Sustainability Report of Chung Hwa Pulp Corporation (hereinafter referred to as “CHP”) For years, CHP has fully adhered to the principles of ESG (Environmental: being environmentally friendly &#38;amp; promoting circular economy; Social: employee well-being and co-prosperity with the environment; Governance: integrity and fairness) and steered toward achieving sustainability with Net-zero carbon emissions as the final goal. This report describes in detail the ESG-related efforts and achievements of CHP. We hope that the Sustainability Report enables all our stakeholders to better understand and build greater trust in our performance and practices in ESG and sustainability.

A Paper-Based Commitment to a Greener Future

CHP has long been rooted in an integrated forestry-to-paper system, which has established a strong foundation for the development of green materials and the circular economy. To meet the needs of a new generation, CHP is expanding paper applications, from recyclable food packaging and natural fiber textiles to eco-bricks and organic fertilizers made from byproducts.
 
CHP is also accelerating its green energy transition by upgrading cogeneration, adopting biomass fuels, and enhancing smart energy management. From materials to energy, every step reflects CHP’s ongoing commitment to a more sustainable future.第 11 本永續報告書。華紙長年以實際行動全面貫徹 E (Environmental/ 環境友好 &#38;amp; 循環經濟)、S (Social/ 兼顧員工福利並與周邊環境共融) 及 G (Governance/ 堅守誠信、公平) 之 ESG 理念，並以淨零碳排為主軸，朝永續之路向前邁進。本報告書中詳實呈現華紙實踐 ESG 理念之努力與成果，讓關心我們的各界利害關係人，能對我們投入於 ESG 永續發展的績效成果更加瞭解與信任。
一紙承諾，綠動未來

華紙歷經數十年穩健深耕，累積出專業技術與產業優勢，奠定了發展綠色材料與推動循環經濟的堅實基礎。面對新世代對生活與環境的期待，華紙積極拓展紙的多元應用，如可回收防油防水容器、天然纖維紡織材料，以及將餘料轉化為再生資源的循環磚與有機質肥料，開創兼具機能與環保的創新材料解方。

在營運上，華紙高度重視綠色能源轉型，推動汽電共生設備升級、生質燃料替代與智慧管理導入，朝向電力自主與無碳化穩步前行。每一項行動，都是華紙對未來的承諾。以紙為本，推動綠能，華紙正走在轉型的路上。



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		<title>2024 CHP Annual Report </title>
				
		<link>https://asight.com.tw/2024-CHP-Annual-Report</link>

		<pubDate>Sat, 23 May 2026 11:51:04 +0000</pubDate>

		<dc:creator>品牌形象設計公司 &#124; 包裝設計・ESG報告書 &#124; asight 爾賽設計</dc:creator>

		<guid isPermaLink="true">https://asight.com.tw/2024-CHP-Annual-Report</guid>

		<description>
	2024 CHP Annual Report  
2024 中華紙漿年度年報



CL.—Chung Hwa Pulp CorporationAD.—Yu-Shu Chien
C.—Chung Hwa Pulp Corporation
I.—Hanna Chen
D.—Yu-Shu Chien
P.—Hsiu Leejuan
	The paper pulp industry in 2024 has been greatly affected by the overall economic climate and economic policies. Traditional industries have been significantly impacted by China's economic stagnation and production oversupply, leading to weaker than expected economic recovery momentum. The paper pulp industry has been similarly affected. Looking back on pulp prices for the first half of 2024, pulp prices rose steadily due to strong support from declining costs and a reduction in labor strikes. However, in the second half of the year the weak global economy and sluggish demand for final consumer products, along with the news that China and South Africa will gradually add millions of tons of new pulp production capacity, led to decreased market confidence and a price decline in the traditional off-season, with prices only stabilizing during the peak season in December. Looking ahead to 2025, supply and demand in the pulp market will remain being affected by factors such as raw materials, energy resources, labor, and transportation. However, as countries around the world continue to increase consumption demand and stabilize economic growth, and as global interest rates cuts take place, there is hope for demand in the pulp industry to stabilize. Nevertheless, the challenge of how to adapt to changing product demand in the consumer market remains.
Additionally, as international environmental policies become stricter and businesses and consumers become more environmentally-conscious, pulp and paper products increasingly need to be made from sustainable wood fibers. Chung Hua Pulp Corporation will put a greater focus on the development of environmentally-friendly products and promote energy conservation, carbon reduction, and environmental-friendliness throughout the production process. In the future, we will develop in an increasingly green and low carbon direction, in order to overcome the challenges of establishing a complete green manufacturing system.









綜觀 2024 年漿紙市場受經濟景氣和政策影響甚大，傳統產業嚴重受到中國經濟停滯以及產能過剩的影響，回升動能不如預期，漿紙產業的情勢亦同。回顧 2024 上半年紙漿價格，因漿廠受成本壓力、罷工減量等因素強勢支撐價格，使漿紙價格能穩定上漲，但下半年全球景氣疲弱、終端需求不振等影響，又遇中國及南美陸續有新產能百萬噸的投產訊息，導致市場信心不足，於傳統淡季時轉跌，至 12 月旺季方有止跌回穩。展望 2025 年，漿紙市場供需仍受到原材料、能源、勞力、運輸等等影響，但各國持續加強消費力道、穩定經濟成長以及全球降息題材，漿紙產業需求有望回穩，惟須面對難題是如何因應消費市場對於產品需求的轉變。此外，隨著國際環保政策加強和企業與消費者的環保意識提高，漿、紙產品是來自永續木材纖維組成，中華紙漿將更加注重環保產品發展，推動製程節能減碳和環境友好，未來朝綠色低碳方向發展，以完善綠色製造體系的挑戰。















&#60;img width="2100" height="1400" width_o="2100" height_o="1400" data-src="https://freight.cargo.site/t/original/i/1deeddf2056c6d8739a195e6a14ab321375b906ab6baba3b95da52747137d2cc/20260520-105.jpg" data-mid="248674839" border="0" alt="2024中華紙漿年報 書籍設計 華紙" data-caption="2024中華紙漿年報 書籍設計 華紙" src="https://freight.cargo.site/w/1000/i/1deeddf2056c6d8739a195e6a14ab321375b906ab6baba3b95da52747137d2cc/20260520-105.jpg" /&#62;&#60;img width="2100" height="1400" width_o="2100" height_o="1400" data-src="https://freight.cargo.site/t/original/i/4ea324195c85d2b0399a1c9f84ac8c07eb1b04962edb7208f59e1e0ae78b21fa/20260520-107.jpg" data-mid="248674840" border="0"  src="https://freight.cargo.site/w/1000/i/4ea324195c85d2b0399a1c9f84ac8c07eb1b04962edb7208f59e1e0ae78b21fa/20260520-107.jpg" /&#62;&#60;img width="2100" height="1400" width_o="2100" height_o="1400" data-src="https://freight.cargo.site/t/original/i/73741874226810181d3749efa960ef64071f27c6ad1f47d47fa9431be3747b38/20260520-113.jpg" data-mid="248674841" border="0"  src="https://freight.cargo.site/w/1000/i/73741874226810181d3749efa960ef64071f27c6ad1f47d47fa9431be3747b38/20260520-113.jpg" /&#62;&#60;img width="2100" height="1400" width_o="2100" height_o="1400" data-src="https://freight.cargo.site/t/original/i/8bb735859c7ab371a99fca4d20f3f524d97ef01b29b913e322fc753ce2794677/20260520-118.jpg" data-mid="248674842" border="0"  src="https://freight.cargo.site/w/1000/i/8bb735859c7ab371a99fca4d20f3f524d97ef01b29b913e322fc753ce2794677/20260520-118.jpg" /&#62;&#60;img width="2100" height="1400" width_o="2100" height_o="1400" data-src="https://freight.cargo.site/t/original/i/90817d679765fe409e9df163870daa5aff5833b861a1380a225e88821548fe24/20260520-119.jpg" data-mid="248674843" border="0"  src="https://freight.cargo.site/w/1000/i/90817d679765fe409e9df163870daa5aff5833b861a1380a225e88821548fe24/20260520-119.jpg" /&#62;&#60;img width="2100" height="1400" width_o="2100" height_o="1400" data-src="https://freight.cargo.site/t/original/i/a8e6e43767a8b7de36d2a2d0e4e02093ae8b1f3adfde1d0429e83fa0ecc6bab8/20260520-127.jpg" data-mid="248674845" border="0"  src="https://freight.cargo.site/w/1000/i/a8e6e43767a8b7de36d2a2d0e4e02093ae8b1f3adfde1d0429e83fa0ecc6bab8/20260520-127.jpg" /&#62;&#60;img width="2100" height="1400" width_o="2100" height_o="1400" data-src="https://freight.cargo.site/t/original/i/f1596ec4c740805c5e217f11fa430f3e02704d52710cc0c22f36896211a2a277/20260520-120.jpg" data-mid="248674844" border="0"  src="https://freight.cargo.site/w/1000/i/f1596ec4c740805c5e217f11fa430f3e02704d52710cc0c22f36896211a2a277/20260520-120.jpg" /&#62;</description>
		
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	<item>
		<title>Design Driven Innovation Trends and Application Methods</title>
				
		<link>https://asight.com.tw/Design-Driven-Innovation-Trends-and-Application-Methods</link>

		<pubDate>Thu, 22 Jan 2026 06:43:11 +0000</pubDate>

		<dc:creator>品牌形象設計公司 &#124; 包裝設計・ESG報告書 &#124; asight 爾賽設計</dc:creator>

		<guid isPermaLink="true">https://asight.com.tw/Design-Driven-Innovation-Trends-and-Application-Methods</guid>

		<description>
	Design Driven Innovation Trends and Application Methods 
產業設計創新趨勢與應用方法



CL.—Taiwan Design Research Institute
AD.—Yu-Shu Chien
C.—Taiwan Design Research Institute
I.—Jui-Yu Hsiao
D.—Jui-Yu Hsiao

	Design is no longer limited to shaping product appearance or serving as an aesthetic tool. It has become a key driver of innovation strategies, enabling businesses to understand markets, integrate technologies, and respond to sustainability challenges.

In Design Driven Innovation Trends and Application Methods, the Taiwan Design Research Institute (TDRI) introduces a “Design-Driven Industrial Innovation Model” comprising three implementation stages: understanding current conditions and emerging trends, developing solutions, and formulating product strategies through continuous iteration.

Through cross-industry case studies—including the development of AI tools for the bicycle industry, immersive exhibitions for machine tools, and the research and development of circular stone materials—the publication demonstrates how design can reduce innovation risks, improve decision-making accuracy, and accelerate the alignment of technological capabilities with market needs in an era of uncertainty.
設計已不只是產品外觀與美學工具，而是協助企業理解市場、整合技術、回應永續議題，建立創新策略的核心驅動力。台灣設計研究院《產業設計創新趨勢與應用方法》提出「設計驅動產業創新模式」，涵蓋三大執行階段：瞭解現況與趨勢、發展解決方案、建構產品策略與迭代。書中以自行車 AI 工具開發、工具機沉浸展示、循環石材材料研發等跨產業案例，說明設計如何在不確定時代降低創新風險、提升決策精準度，並加速技術與市場需求的連結。



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	<item>
		<title>Design Driven Scenarios for Technological Innovation: Special Education Interaction Development as a Case Study</title>
				
		<link>https://asight.com.tw/Design-Driven-Scenarios-for-Technological-Innovation-Special</link>

		<pubDate>Fri, 23 Jan 2026 03:13:32 +0000</pubDate>

		<dc:creator>品牌形象設計公司 &#124; 包裝設計・ESG報告書 &#124; asight 爾賽設計</dc:creator>

		<guid isPermaLink="true">https://asight.com.tw/Design-Driven-Scenarios-for-Technological-Innovation-Special</guid>

		<description>
	Design Driven Scenarios for Technological Innovation: Special Education Interaction Development as a Case Study 
設計驅動科技創新應用情境：以特教互動研發為例

CL.—Taiwan Design Research Institute
AD.—Yu-Shu Chien
C.—Taiwan Design Research Institute
I.—Chi-En Huang
D.—Chi-En Huang

	Design Driven Scenarios for Technological Innovation: Special Education Interaction Development as a Case Study, published by the Taiwan Design Research Institute (TDRI), demonstrates how design can transform technology into innovative applications that address the needs of special education.
The research framework consists of three key stages: empathetic insight, contextual translation, and rapid prototyping and iteration. The book also presents successful cases in which interactive prototypes were implemented in special education schools, demonstrating that design intervention can effectively bridge the gap between technology and users while advancing inclusive technology and social well-being.
《設計驅動科技創新應用情境：以特教互動研發為例》一書由台灣設計研究院（TDRI）發表，本書展示如何透過設計力，將技術轉化為符合特殊教育需求的創新應用。核心研究方法包含「同理心洞察、情境化轉譯、快速原型迭代」三大步驟，並提供實際導入互動原型至特教校園的成功案例，證明設計介入能有效縮短技術與使用者間的斷層，達成科技普惠與社會共好的目標。



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		<title>Water Chestnut Cubic Pastry</title>
				
		<link>https://asight.com.tw/Water-Chestnut-Cubic-Pastry</link>

		<pubDate>Mon, 10 Nov 2025 09:28:43 +0000</pubDate>

		<dc:creator>品牌形象設計公司 &#124; 包裝設計・ESG報告書 &#124; asight 爾賽設計</dc:creator>

		<guid isPermaLink="true">https://asight.com.tw/Water-Chestnut-Cubic-Pastry</guid>

		<description>
	Water Chestnut Cubic Pastry
菱角方塊酥



CL.—Guantian Farmers’ Association &#38;amp; T.K FOODAD.—Yu-Shu ChienD.—Yu-Hsin ChanP.—Hsiu Leejuan
	Inspired by Guantian’s local specialty, the water chestnut, the design abstractly interprets its four-cornered shell to create a distinctive visual symbol. The natural ridges of the chestnut represent the strength of the land and the organic tension of growth, while the geometric form of the cubic pastry symbolizes the order and precision of human craftsmanship. Together, they form a dialogue between nature and design, allowing this traditional ingredient to be reimagined with a contemporary sensibility that reflects both local agricultural value and sustainable aesthetics.
以官田特產菱角為靈感，透過四角外殼造型的抽象化演繹，形成具有識別度的視覺符號。菱角的自然稜線象徵土地孕育的力量與有機生長的張力，而方塊酥的幾何形體則代表人工製程的秩序與精準。兩者在畫面中相互呼應，構築出自然與人造之間的美學，讓傳統食材以新姿態被重新看見，展現地方農產的當代價值和永續美學。



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		<title>Water Chestnut Buckwheat Cake</title>
				
		<link>https://asight.com.tw/Water-Chestnut-Buckwheat-Cake</link>

		<pubDate>Thu, 23 Oct 2025 04:22:56 +0000</pubDate>

		<dc:creator>品牌形象設計公司 &#124; 包裝設計・ESG報告書 &#124; asight 爾賽設計</dc:creator>

		<guid isPermaLink="true">https://asight.com.tw/Water-Chestnut-Buckwheat-Cake</guid>

		<description>
	Water Chestnut Buckwheat Cake
菱蕎酥



CL.—Guantian Farmers’ Association &#38;amp; CHIMEIAD.—Yu-Shu ChienI.—Li-Chi ChiuD.—Yu-Hsin ChanP.—Hsiu Leejuan
	This Mid-Autumn gift box draws inspiration from the natural wetlands and the spirit of the season, combining Guantian’s unique ecological produce to convey a message of harvest and renewal through visual storytelling.

The primary color, a warm golden color inspired by the autumn sun, symbolizes ripeness and vitality, reflecting the nurturing energy of the land. On the left, the moon rabbit leaps gracefully among the buckwheat leaves, evoking gentle Mid-Autumn imagery; on the right, the pheasant-tailed jacana watches over the water chestnut fields, representing the continuity of life and the flourishing of the wetlands. At the center, the composition forms an egg-like shape — a symbol of new life and, metaphorically, the creative harmony between the two featured ingredients: buckwheat and water chestnut.

The overall design not only reflects the Guantian Farmers’ Association’s commitment to agricultural innovation but also reinterprets the Mid-Autumn spirit of reunion and gratitude through a contemporary visual language. It invites people to savor the beauty of nature’s cycles and the joy of the harvest beneath the glow of the full moon.
本次中秋禮盒以自然濕地與節令意象為核心，結合官田特有的生態農產，透過視覺設計傳遞豐收與新生的節慶祝福。

主色取自秋陽的金黃，象徵溫暖成熟，映照出土地孕育的能量。左側的月兔在蕎麥葉間跳躍，呼應中秋的溫柔想像；右側的水雉則守護著菱角田，象徵生命延續與濕地的繁盛。兩者在畫面中央交會，形成一個蛋形構圖，寓意新生命的誕生，也象徵著禮盒中「蕎麥」與「菱角」兩種食材融合後的創新滋味。

整體設計不僅展現官田區農會推動地方農業創新的精神，也以當代視覺語言重新詮釋中秋的團圓與祝福，邀請消費者在賞月品味間，感受自然循環的美好喜悅。



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		<title>Aromatic Rice</title>
				
		<link>https://asight.com.tw/Aromatic-Rice</link>

		<pubDate>Sun, 17 Aug 2025 10:03:06 +0000</pubDate>

		<dc:creator>品牌形象設計公司 &#124; 包裝設計・ESG報告書 &#124; asight 爾賽設計</dc:creator>

		<guid isPermaLink="true">https://asight.com.tw/Aromatic-Rice</guid>

		<description>
	Aromatic Rice
南稻香



CL.—Guantian Farmers’ AssociationAD.—Yu-Shu ChienC.—Yi-Ching NgI.—Tzu-Hsuan HungD.—Yu-Hsin ChanP.—Li-Chuan Chen
	“The Value of a Bag of Rice Is More Than Just Rice” serves as the core concept to redefine agricultural product packaging. Rooted in local sentiment and cultural landscapes, this design creates packaging that unites visual storytelling, product functionality, and sustainability.

Illustration is employed as the primary visual language, blending the unique scenery and cultural symbols of Guantian District, Tainan—such as Longtian Station, the Hatta Yoichi Memorial Park, and the pheasant-tailed jacana. These elements are composed into an aerial pastoral scene, cleverly forming the shape of a rice grain. This symbolizes the origin of nourishment and strengthens both product identity and recognition. Beyond being a concrete depiction of the place of origin, it serves as a poetic reflection of cultural memory and emotional ties to the land. With a fresh style and soft, warm colors, the illustration evokes imagery of rice fragrance interwoven with nature’s rhythm.

The packaging adopts vacuum-sealed pouches paired with a paper sleeve, ensuring a sense of cleanliness and premium quality while enhancing shelf presence and visual appeal. The sleeve retains a natural texture and minimizes printing processes, highlighting the brand’s commitment to sustainability and resonating with the ecological conservation values of Guantian wetlands.

The message “Eat well, eat good rice” is simple yet heartfelt, reminding people to cherish their daily meals and healthy lifestyle. It conveys not only the deliciousness of the rice itself, but also a mindful approach to dining, fostering a deeper emotional connection between the brand and its consumers.
以「一包米的價值，不只是米」為核心思維，重新定義農產品包裝。藉由地方情感與自然人文為出發點，打造一款結合視覺敘事、產品機能與永續思維的包裝設計。

插畫作為主視覺語言，融合台南官田區的在地景觀與文化象徵，描繪出隆田車站、八田與一園區、水雉等元素，構築出具有地域感的田園俯視圖像。整體畫面巧妙地組建成一顆米粒的造型，象徵萬物滋養的起點，也強化產品本身的主體性與識別度。這不僅是對產地風貌的具象描寫，更是一種文化與土地情感的縮影。插畫風格清新，色彩溫潤柔和，營造出米香與自然交織的生活意象。

採用真空包裝搭配袖套，不僅展現潔淨高品質，也提升產品陳列辨識度與視覺美感。材質保留自然手感，降低印刷加工，強調品牌對環境永續的重視，也呼應官田濕地保育的理念。

主張「好好吃飯，吃好吃的飯」，簡潔而溫暖地喚起人們對日常餐桌與健康生活的珍視。不僅傳達「米好吃」的產品力，更傳遞「飯要用心吃」的生活態度，建立品牌情感與消費者的深層連結。



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